Digital marketing today seems like the best option to turn to when it comes to gaining more visibility towards your business. However, there are many reasons as to why print media may be the better option, and here are just a few of them.
One of the first things about marketing is that you need to advertise your product or service directly to the group most likely to buy it. You’re not going to advertise denture cleaners in a way that would only attract the attention of teenagers, or market upscale, over-priced restaurants to a lower income neighbourhood. Use print marketing to advertise your business within suitable publications so you’re able to effectively reach your target market.
Individuals are much more likely to spend time reading your advertisement in a printed format like a magazine or newspaper than they would when browsing the internet. Especially for those who subscribe to these printed media, reading more of it will make them feel like they’ve gotten their money’s worth. There are thousands of ads online that are easily avoidable, and it doesn’t feel like a waste of money to do so. It’s much more likely that a potential customer will take action towards an advertisement in print media compared to elsewhere.
Longevity and Exposure
Print ads are usually on display for a lot longer the internet advertisements are. Ads on a webpage are usually rotated, the same one usually not appearing every single time you click on the website. Print publications like magazines and newspapers are around for days, upwards to a month, which also increases the exposure of your product or services immensely.
Anyone can create an advertisement on the internet and post it for the world to see, but that doesn’t mean it’s worth your time. In regards to buying advertising space in trustworthy print outlets, on the other hand, your audience will put more faith in your service if it’s featured in a respected publication.
While print advertising is on the decline, that means there’s more room for your business to advertise through other printing outlets. With less competition, you’re more likely to grab the attention of readers, increasing your impact on the general public.
With online advertising, sometimes it’s hard to distinguish between what’s an actual ad and what’s a virus waiting to corrupt your system or steal your personal information. When you’re dealing with print media, however, you don’t have to worry about having your information stolen when you pick up a flyer.
Since 1985, Lamin-8 has been providing digital printing and lamination services to the Greater Toronto Area. With services that include acrylic printing, digital printing, banner printing, lamination, mounting, graphic design and more, our experts make sure that our clients are getting the best products possible. Be sure to call, stop by our store or visit our website for more information.